What is Care Management?
Feb 01, 2019
Gretchen Napier, MSHA, CMC
What is Care Management?

Families often struggle to care for an aging loved one, feeling overwhelmed and wondering where to even start. A relatively new profession, Aging Life Care Management, allows nurses, social workers,and other healthcare professionals to specialize in navigating families through a holistic approach to caring for these special family members. Gretchen serves as Chair of the Public Policy Committee of the national non-profit Aging Life Care Association and is Past President of the Southeast Chapter.


Gretchen is the owner and CEO of LifeLinks, a premier geriatric care management firm with locations in Nashville and Raleigh. Prior to LifeLinks, Gretchen held a number of administrative and directorial positions in the geriatric care industry. While working as an assisted living administrator and publisher of a resource guide for seniors, she saw how easily aging adults can fall through the cracks of the healthcare system. Gretchen also repeatedly observed that broken family relationships and distance made caring for aging loved ones especially overwhelming. Inspired to improve the quality of life for older adults and their families, Gretchen joined LifeLinks in 2009 and has been developing the company ever since.